It's the New Year. A fresh start brimming with fresh new beginnings. This blog will focus upon brands, what's happening with brands and how fun we can make them. What lurks in the consumer's mind, what does he look for, what does he want, is he satisfied? How to sell and make the consumers wake up to the brand and bringing the brand in their 2 minute recall while they lurk in the corridors of the supermarkets or ikeas of the world. Bring it on the brandwagon.